Ed Hardy

So what's the deal with this Ed Hardy clothing line that everyone seems to be wearing these days. Complete with rhinestones and crazy tattoo designs which come hand in hand with some hefty price tags, it has quickly become all the rage with teens in the Staten Island area as well as its many celebrity fans. The line includes anything you can imagine from t-shirts and hoodies, shoewear, eyewear all the way to keychains and flasks

Ed Hardy is based on the work of American tattoo artist Don Ed Hardy. He is an accomplished painter as well as a tattoo artist. He is an innovator when it comes to the world of tattoo being one of the first to integrate Asian influences. He, contrary to what many believe is not the designer of this clothing line.
Christian Audigier was previously the head designer for the Von Dutch clothing line. He then licensed the right to produce the Ed Hardy clothing line in 2004. He uses the art produced by Ed Hardy and incorporates them into his designs. There are currently around 20 Ed Hardy store opens as well as thousands of stores all over the country that distribute this line. Audigier continues to find ways to stay current and has developed other clothing lines such as Smet and Crystal Rock.
I work at a store that currently distributes Ed Hardy and the amount of money that these people make are ridiculous. I have personally seen the invoices, shirts are bought for half of the price that they are sold at, not considering how much it actually costs to produce these items probably even less that that. The clothes are nice but not worth what we are actually paying for what is only going to be a passing fad.